Premium Essence, Rooted in Authenticity

When we think about what "Premium Essence" truly means, we find ourselves in a world where quality, values, and genuine connection are fundamental. We are fortunate to share this vision with friends, colleagues, and artisans from our region, Andalusia. Today, I want to highlight Margaret de Arcos, a brand with whom we not only share values but also experiences that have deeply inspired us.

Over the past few months, we have had the privilege of visiting the Margaret de Arcos workshop in Seville and welcoming them to Ubrique, our home. This exchange has been much more than professional; it has been a meeting of philosophies. Observing the delicate craftsmanship behind their hand-painted silk pieces has reminded us why we do what we do. Margaret de Arcos elevates craftsmanship beyond a trade – it transforms it into art.

Together, we have exchanged insights on the present and future of craftsmanship. Watching Camila Puya, the brand’s Creative Director, at work has been a gift – a window into how Refined Authenticity can bridge tradition and modernity in a rapidly changing world. These conversations have not only strengthened our relationship but also inspired us to continue exploring how our brands can evolve without losing sight of our roots.

Nowadays, people often prioritise quantity over quality, both CRUSH and Margaret de Arcos firmly believe in doing the opposite. For us, every piece tells a story and requires time. It is a reflection of our respect for our heritage, our commitment to sustainability, and our dedication to our communities. Our brands stand as proof that authenticity and fine craftsmanship will always hold a special place in people’s hearts.

As described in the Future of Luxury Report 2025, contemporary craftsmanship is not just a technique; it is a bridge between the human and the technological. At CRUSH, every bag we create represents our dedication to this ideal. Margaret de Arcos shares this commitment, producing pieces that transcend mere function to become wearable art. The conversations and reflections we have shared confirm this vision – proving that innovation and tradition not only coexist but complement each other in extraordinary ways.

We understand that Conscious Quality is not just a slogan but a responsibility. Now, more than ever, consumers seek brands that offer not only products but meaningful experiences. In our discussions with Margaret de Arcos, we have reflected on how our brands can lead this change. Every decision we make – from materials to processes – is guided by a deep respect for both the environment and the people who bring our creations to life.

 From Andalusia (Spain) to the World

From Ubrique and Seville, we work to bring the essence of Andalusian craftsmanship to the world. We know that true luxury is not loud; it is intimate, human, and rich in meaning. Margaret de Arcos and CRUSH Leather Goods share a mission to redefine what it means to create from the heart.

Both brands have been honoured with the Andalusian Craftsmanship Award, a recognition that not only celebrates our work but also reinforces our commitment to preserving the traditions that define us. This accolade strengthens our belief that craftsmanship remains a powerful symbol of identity, dedication, and timeless beauty.

Together, we are not only writing our own story but also celebrating the traditions that connect us to our roots while embracing the future. Authenticity, respect, and passion for what we do are the foundations of our shared vision, and we are excited to continue exploring how we can grow – TOGETHER.