Yes… QUALITY is the First Step towards Sustainability

The concept of sustainability has gained significant attention in recent years, with individuals and businesses alike looking for ways to reduce their impact on the environment. We strongly believe that one of the fundamental principles of sustainability is quality. The notion that we should create high-quality products that can last for years, rather than disposable items that will end up in a landfill, is essential for a sustainable future.

When we compare plastic-based products with leather-based items, the difference in quality becomes apparent. Plastic is a cheap and ever-present material that has been used to produce countless products, from single-use packaging to toys, furniture, and electronic devices. While plastic may seem convenient and practical for certain types of products, it does not seem opportune for fashion accessories as it is not a durable material. Furthermore, plastics take hundreds of years to decompose. This means that discarded fashion accessories can significantly contribute to the accumulation of plastic waste in landfills and oceans, causing harm to wildlife and ecosystems.

On the other hand, leather-based fashion products are known for their durability and longevity. Well-crafted leather is very long-lasting and, unlike synthetic materials, it ages beautifully, developing a unique patina and wear pattern that reflects the owner's use—much like a cherished pair of jeans. As we all seek ways to reduce consumption, leather embodies the principle of "buy less, buy better." Investing in high-quality leather products is a commitment to sustainability and longevity.

Additionally, the production of petrol-based products is incredibly damaging to the environment. 21st Century Leather production, on the other hand, has a much lower environmental impact due to the implementation of the latest technologies; especially in the circular use of water by using “evaporation technologies”.

Furthermore, the concept of quality extends beyond the products themselves. When we prioritise quality, we are also investing in the people and processes involved in creating those products. Consistently made high quality leather pieces require skilled workers with fair wages, working in safe conditions.

The notion that quality is the first step towards sustainability is a disruptive idea that challenges the status-quo of disposable, low-quality products. When we prioritise quality, we create products that can last for years, reduce waste, and minimize our impact on the environment. Comparing petrol-based products and leather-based items shows how the production and disposal of these materials differ significantly in their impact on the environment and people. As consumers, we have the power to choose products that align with our values and contribute to a sustainable future. As a brand, we already took action and reduced the use of petrol-based products to a minimum. An example of this is that no plastic is used in our packaging. More details about our approach to Sustainability in a future post.