Journal

The Value of Authenticity: Craftsmanship as a Refuge in a World of Copies

The luxury industry still hides many truths. At CRUSH, we want to challenge others to be as transparent as we are. We want to show everything—the materials, the processes, and the people behind eac...

Ubrique and Leathercraft: A Tradition of Craftsmanship with a Forward-Looking Vision

Ubrique is not just a place on the leathercraft map; it is a constant heartbeat of skill and passion for leather. Every street in the town breathes history, and every workshop is a small universe w...

Luxury, after all, is not a mass-produced promise

Recent travels, spanning from Central Europe to Seoul, Singapore, and the beautiful Ireland, have revealed a shift in how a growing number of customers interact with luxury. In Singapore, for insta...

Artificial Intelligence and the Human Being: Our Perspective

Finally! Machines, thanks to Artificial Intelligence, have started doing what they were always meant to do: machine tasks! Massive data analysis, objective answers to specific questions, repetitive...

CRUSH Leather Goods, An Artisan Legacy Recognised in Andalusia’s Key Forums

Recently, I had the privilege of attending the Andalusian Artisan Congress, a gathering that brings together some of the finest minds in the field to discuss where craftsmanship is headed. Sitting ...