Journal

The Value of Authenticity: Craftsmanship as a Refuge in a World of Copies
The luxury industry still hides many truths. At CRUSH, we want to challenge others to be as transparent as we are. We want to show everything—the materials, the processes, and the people behind eac...
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Leather is not just seen—it is touched, smelled, and felt. Each CRUSH bag carries this magic: a sensory experience that connects the user to the product in a unique and unforgettable way. It’s this...
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2024 – It’s a Wrap. At CRUSH, We Live What We Do
This year also led us to open our doors to the world in exciting and challenging ways. In the B2B space, our first commercial experience in Singapore was a significant step toward global trade. Add...
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Luxury, after all, is not a mass-produced promise
Recent travels, spanning from Central Europe to Seoul, Singapore, and the beautiful Ireland, have revealed a shift in how a growing number of customers interact with luxury. In Singapore, for insta...
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BLACK FRIDAY: Between Philosophy and Reality
However, when Black Friday comes around, we face a dilemma. How can we take part in this “phenomenon” without betraying our essence? How can we offer discounts while maintaining the integrity of ou...
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Artificial Intelligence and the Human Being: Our Perspective
Finally! Machines, thanks to Artificial Intelligence, have started doing what they were always meant to do: machine tasks! Massive data analysis, objective answers to specific questions, repetitive...
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CRUSH Leather Goods, An Artisan Legacy Recognised in Andalusia’s Key Forums
Recently, I had the privilege of attending the Andalusian Artisan Congress, a gathering that brings together some of the finest minds in the field to discuss where craftsmanship is headed. Sitting ...
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